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Eric Johnson.

Decision researcher and author of The Elements of Choice, studying how the design of choices affects decisions.

Decision Making ↗Behavioral Psychology ↗

Discussed

01Interactive

Default Effect

A preselected option can steer a choice before you compare it.

Behavioral PsychologyDecision Making

Discussed by Eric Johnson

These relationships distinguish discussion, development, and popularization; they do not imply sole invention. Effect pages include supporting references where verified and label provisional associations.